Click here for full Guardian article
- Distributed by Momentum Pictures
- £3.52 million opening weekend
- Slumdog Millionaire £1.83 million
- The UK film council financially backed the King's Speech
- Funded by 6 independent financial bodies as opposed to large studies e.g. Universal - lacked brand recognition
Key to making a film a success:
- Marathon publicity
- Strong critical support
- Bold positioning by distributors
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