- Prequel/sequel
- Known director/scriptwriter/stars
- Develop from existing format (novel, etc)
- Huge budget (can itself, create a 'buzz')
- Early teaser strategy established
- Release date scheduled carefully (Christmas, summer holiday, halloween etc)
- Avoid 'duplication' of similar genre released at same time (often impossible to know for sure)
Monday, 22 November 2010
Funding Structures: Guaranteeing Success/Reducing the Risk
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